Tuesday, August 19, 2014

Free Books and New, Lower Prices!

Yep, the title pretty much says it all. So here's the plan:

Over the last few weeks, I've pulled my books from Kindle Select and Kindle Unlimited. I've expanded distribution on all of my novels to B&N, Apple, etc.(links to the right). In the process, I've also lowered prices on pretty much everything and made the series starters free. At the moment, you can buy get all three Tinkerer or Shadow Born titles for less than four bucks! Same with Hank Mossberg, Private Ogre  (although there is definitely more to come in that series!).

I've already discussed my reasons behind leaving Select and seeking out greater distribution. The good news is that this strategy seems to be working very well. On average, since my titles began showing up for free, they've been downloaded about 150 times per day -some days closer to 400- with no advertising or any sort of promotion whatsoever, other than a comment or two on this blog. Over the last two weeks, my sales have gone up by about fifty percent, and better yet, more readers are not only picking up my series books, but going on to buy the rest of the series, which is one thing I really wanted out of this. I believe my books are good, definitely worth reading. If I didn't, I wouldn't be putting them out there. But I think in some cases that readers won't fully appreciate what I've done with some of these stories until they get to the end of the series. I love to surprise readers, to give them a twist or an ending that's completely unexpected. If I price my books out of their budget, they don't even get the best parts. 

Also, although I have seriously reduced prices (did I mention free?) my income for that time period has held steady, if not even climbed a little.That's a good sign that this permafree thing might have some sticking power. It's too early to guess how this is going to turn out, but after examining some of the most successful Indie writers over the last year, I've found that many of them offer the first book in a series for free. They also tend to price the rest of their titles very low, and to distribute their books as widely as possible. So I'm not exactly breaking new ground here, I'm just trying a sales tactic that in that past has proven very successful. If nothing else, this should prove to be a valuable experiment for me. Plus, anything that makes my books more accessible to readers seems like a good idea.